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Research papers

Persuasive advertising

Marketers who wish to continually improve advertising productivity will begin to apply a Total Quality approach to the advertising development and management processes, using statistically sound (sales-related) measurement feedback at appropriate...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Margaret H. Blair
September 1, 1994
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Citation

Blair, M. H. (1994a, September 01). Persuasive advertising. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/persuasive-advertising


Research papers

Maximising the effectiveness of television advertising

In North America and WestemEurope, the slowing of population expansion and inflation as well as ever increasing global competition have made it extremely difficult for marketers to achieve consistent revenue and profit growth. At the same time, much...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Margaret H. Blair
May 1, 1994
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Citation

Blair, M. H. (1994a, May 01). Maximising the effectiveness of television advertising. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/maximising-the-effectiveness-of-television-advertising